5 min read
Most brands running influencer campaigns can't answer a simple question: which creator actually drove revenue? Views live on one platform, spend lives in a spreadsheet, and promo code data sits somewhere in an email thread. The result is gut-feel decisions instead of data-driven ones.
This update closes that gap. Creally now connects content performance to real business outcomes in a single Analytics tab, so your team can see what ran, what it cost, and what it returned, without stitching three sources together by hand.
It builds on this spring's updates, which made finding and reaching creators faster: enriched creator lists pulled contacts automatically, smart template previews removed the guesswork from outreach, and performance ranges gave teams a more honest read on results. Analytics brings that same approach to what happens after a campaign goes live.
Here's everything that shipped.
Tracking content and accounts, automatically
The first question every team asks once a campaign is live is whether they'll have to track it themselves. With this update, the answer is mostly no: add a piece of content or an account, and Creally takes over from there, the same way this spring's enriched creator lists took manual research off your plate before a campaign even started.
Track any content or account
Add a video, post, story, or a full ambassador account, and views, engagement rate, shares, comments, and likes are captured automatically for videos and posts from that moment on. Add a full creator account once, and every future video from that account gets tracked automatically too, so onboarding a new ambassador doesn't mean setting up tracking for every post they publish afterward. Tracking starts when you add something rather than reconstructing the past, so the numbers you see always reflect what's actually happening now.
Content that survives deletion
Stories expire and creators delete posts, but every video, story, and highlight is archived in-platform with in-app previews, so your performance record stays intact even after the original content is gone. No more losing your only proof a campaign ran because nobody screenshotted the story in time.
Where automation still needs a human
Stories and highlights aren't public data, so their metrics can't be pulled automatically the way video metrics can. A manager can request these numbers from the creator and enter them manually, keeping the full picture in one place even where the platform itself can't reach, similar to how this spring's attachment processing still relied on creators sending over their own stats and media kits first.
Revenue attribution that actually makes sense
Tracking views is only half the picture. The real question teams have been asking is what that content actually earned, and whether they can trace it back to a specific creator, video, or campaign instead of a vague monthly total.
Spend and revenue, as granular as your data allows
Log spend and revenue per video, per creator, per promo code, per account, or across an entire campaign, and CPM calculates automatically based on what you log. Promo codes link directly to a single video or a whole account, so when a code gets used, you know exactly which piece of content drove it, not just which creator.
Manual for now, by design
Revenue is entered manually rather than auto-ingested, since attribution data typically comes from each brand's own systems and varies in how granular it is. You can log individual purchases or a single aggregate figure, whatever matches what you actually have, and we're learning from how teams use manual entry today to shape what gets automated next, much like this spring's smart template adoption was shaped by watching how teams actually moved off manual workflows.
Reading the numbers honestly
Graphs show how a metric changed over the period you select, while the headline number reflects the value at period's end. For rolling windows like 7 or 30 days, that means the number you see is effectively the current total, and the change figure shows how much of that came from the period itself, so a stakeholder glancing at "10,000 views" doesn't mistake it for new growth when most of it happened days ago. It's the same principle behind this spring's shift to performance ranges instead of single-point estimates: a number only helps if it's read correctly.
Org-level visibility
With content, accounts, and revenue all tracked in one place, the last piece is making sure that data doesn't stay locked at the campaign level.
One dashboard, full picture
The org-level dashboard rolls up aggregate metrics across every tracked video and account, so leadership gets a complete view of creator performance and spend without anyone spending a Friday afternoon pulling reports from five different places, the same time this spring's faster outreach and simplified filtering gave back earlier in the pipeline, just applied to reporting instead of search.
If you want to see how all of this fits together, the Creator Analytics page walks through the full platform in more depth.
What's next?
This update focused on giving teams a reliable foundation: accurate tracking, honest attribution, and one place to see it all. But there's a lot more in the works.
We're going deeper into what happens after revenue is logged, particularly the parts of the workflow that connect performance back to what creators are actually paid, and what that should look like going forward. We're not ready to share details yet, but the direction is set, and it's one of the areas we're most excited about.
In the meantime, if you're trying to connect creator content performance to actual revenue, Creator Analytics is a good place to start. And if you want to stay current on where influencer marketing measurement is heading, we regularly cover the shifts that matter in Industry News.
More soon.
