Arina Sokolov

Arina Sokolov

Digital Marketer

Articles by Arina Sokolov

Creally Creator Analytics dashboard showing creator content tracking and revenue attribution

What's new in Creally: Creator Analytics

Creally product update spring 2025: new features for creator outreach and campaign management

What's new in Creally this spring

Creally founder Nikita Zatsepin speaking about AI-powered creator marketing and mobile app growth at MAU Vegas 2026 conference. May 19-21, 2026, Las Vegas.

Meet Creally at MAU Vegas 2026

Creally team at SaaStr Annual San Francisco discussing AI-powered creator marketing, influencer outreach automation, and scaling creator partnerships without growing the team. May 12-14, 2026, San Francisco Bay.

Meet Creally at SaaStr Annual San Francisco

Creally visual showing Justin Bieber Coachella 2026 performance transforming into a YouTube Premium marketing case study and viral reputation comeback narrative

Justin Bieber Coachella comeback boosts YouTube

Creally illustration showing the 2026 influencer marketing salary crisis, where influencer marketers manage creator outreach, campaign strategy, contracts, analytics, and social media work while facing burnout, scope creep, and lower compensation.

Influencer Marketing 2026 Salary Crisis

Influencer Marketing That Actually Works: Lessons from Creally Webinar

Influencer Marketing That Actually Works

Huge Influencer Marketing Glossary: Metrics, Roles, and Workflow Terms Explained

Influencer Marketing Glossary

Why Engagement Is a Comfort Metric (and Why It Fails at Scale)

Why Engagement Is a Comfort Metric

Scaling influencer marketing as a revenue system — from managed experiments to predictable growth

Scaling Influencer Marketing

How to Measure Influencer Marketing Revenue in Practice Creally

Measure Influencer Marketing Revenue

From Views to Revenue: What Influencer Marketing ROI Really Means

What Influencer Marketing ROI Really Means